Paid Social


There are no two ways about it – your customers are on social media and they expect you to be as well.

Social platforms play a pivotal role in boosting brand awareness, encouraging customer engagement and building trust. Potential customers will look for brands online when deciding whether to use them. A five-star review on your Facebook page or a positive comment on an Instagram post from a happy customer could for example persuade someone to try your brand for the first time.

The problem with social media is that it’s very competitive. What’s more, algorithms are constantly changing which means it can be difficult to attract new followers and get your content seen by the right people. Our paid social advertising agency can run paid campaigns which will drive traffic to your pages and boost engagement.

What are the benefits of paid social?

  • You can reach a larger audience instantly. Typically, only people who follow your page will see what you’re posting. With adverts, anyone can see your content
  • You can target your ads to specific audiences – such as age, gender, location, interests and more
  • You can schedule your ads to go out at the times you get the most engagement
  • Use analytics to monitor the success of your ads and use this data to improve future campaigns
  • Social media platforms want businesses to advertise on their sites because it’s how they make money. Naturally, this means paid reach is much higher than organic reach
  • It’s cost-effective because you only pay when someone clicks on your ad
  • Google likes to see high authority websites linking back to yours so paid social is great for SEO

How does paid social work?

Paid social enables you to display adverts or other sponsored content via your chosen platform. It works very similarly to PPC in the sense that you only pay when someone clicks on the ad, you can set a budget and target your ads based on certain demographics.

Get in touch now to find out how our paid social advertising agency can create, execute and manage your paid social media ads.  All you need to do is sit back and enjoy the benefits of increased brand exposure.


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