Specialist Business Intelligence Agency
Business owners as well as sales and marketing professionals know all too well that it often takes a lot of trial and error before establishing a successful strategy. This can be a big drain on your time and finances.
Rather than guess what might or might not work, Business Intelligence (BI) enables organisations to make data-driven decisions. You could for example target an email campaign to customers who have bought certain products from you rather than send it out to your entire database.
As well as improving those all-important conversions and ROI, BI also eliminates inefficiencies and helps businesses to adapt quickly to constantly changing market and/or supply changes.
How does Business Intelligence work?
As a Business Intelligence Agency, we have a number of tools at our disposal including analytics, best practices, data mining, visualisation and of course, our highly skilled experts.
Using trusted software providers such as SAP, Oracle and Tableau, we can collect, store and analyse data from your business operations or activities. Armed with all the information we need, we can then show you how to use this to make more informed decisions and optimise performance.
A few examples of how we can do this include:
- Using databases, statistics and machine learning to uncover trends
- Comparing current performance data to historical data to track performance against goals
Armed with this information, we can:
- Identify ways to increase profit
- Analyse customer behaviour
- Compare data with competitors
- Track performance
- Predict the likelihood of success
- Spot market trends
- Discover issues or problems
What are the benefits of using a Business Intelligence Agency?
We understand that running a business is hard work and you don’t always get time to do the things you know you should be doing. As well as taking a task off your hands, we also simplify Business Intelligence.
Collecting and interpreting data can be confusing. We turn it into visual representations such as charts and graphs so it’s easier to understand and consume. There won’t be any confusing jargon, just simple facts which you and your entire team will be able to use.
To find out more about using BI to improve conversions and ROI, please do get in touch with Transformation Marketing today.
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